Today’s massive Kiwi fruit export industry is an example of the huge value that can exist in your own backyard.

Like a lot of other Kiwis, I had a tree in my backyard and each spring this tree bore fruit. At first, the fruit was small, hard and inedible, but then it matured and eventually hundreds of them fell on the ground and lay there until dad ran them over with the lawn mower.

This story repeated itself right across New Zealand. In nearly every backyard there was one or more of these trees. No one really ate the fruit. It was generally ignored and considered worthless – except that it made great ammunition to throw at your playmates to make a mess of their shirts, much to our mothers’ disgust.

One day, somebody came along and took this worthless fruit and turned it into one of the greatest business success stories New Zealand has ever seen. They created an export market worth – to date – over $15 billion. Over 365,000 people work in this industry and it has created 175 millionaires. The fruit, of course is the Kiwi fruit. What these entrepreneurs found was an opportunity sitting in their own backyard. In fact, it was in everybody’s backyard. What happened was a paradigm shift, that is, looking at a belief system (worthless yucky fruit) and turning that into potential. So, in order to succeed it took a change in attitude and a change in belief.

The property market is a little bit like the Kiwi fruit story, lying there undiscovered and underused yet offering fabulous potential for the astute. Many of us would like to have an easier financial life and many of us look at opportunities or simply try to make more money by working harder yet have unused ‘fruit’ sitting underneath our feet: our equity. Equity gives us the potential to meet a growing demand for more property while securing our own financial future.

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